CORE SERVICES
FRACTIONAL LEADERSHIP. SPECIAL PROJECTS.
ONGOING CONSULTANCY.
FRACTIONAL LEADERSHIP
Michelle’s background in change management has helped her devise strategies to help businesses ‘cross the chasm’. Whether going from small to medium, or medium to big the passion from the current state must be met with the discipline of the next stage. To help identify this roadmap with process, product, sales and communication strategy Michelle has helped organizations structure, and restructure resources, budgets, and priorities as needed to realize the growth potential. As a compassionate leader and a clear communicator, her management style is understanding but direct, valuing the importance of team buy-in and motivation.
SPECIAL PROJECTS
Whether you have an idea that you want to further explore or just need an extra set of hands, Michelle can work on a project-based solutions to help your business thrive. From initial market research and business plan building to project management and launch activity execution, you can expect a hands on approach handled with precision and care.
ONGOING CONSULTANCY
Not sure of what you need, or think your needs are constantly changing. Michelle can not only help you identify your priorities but also help you craft action plans. Whether you need a gut check based on over 20 years of experience or you want to leverage her know-how to activate different tactics across sales channels, Michelle can help with a wide scope of projects to best support your growing business on an ongoing basis.
COMPETENCIES
BUSINESS DEVELOPMENT
Having brought in over $1 Billion of incremental B2B sales revenue, Michelle is comfortable with pitch through negotiation. Always achieving a win win; highlights include the Stride Rite license acquisition for Vida Shoes and the Aesop amazon contract for Sayn.
BRAND STRATEGY
Over a dozen brand launches and refreshes, 50+ collections; identifying and crafting a unique visual and communication guideline to create an emotional connection with the consumer throughout the go to market process - from values to content.
TEAM BUILDING
Having the right team is critical to success. Michelle has built teams from the ground up to align with sales strategies and best service cross functional collaboration. Identifying roles, processes and the personalities to fulfill them all go hand in hand.
SALES STRATEGY
Whether you’re going head to head with your biggest competitor or creating disruption in the marketplace, having the right sales strategies aligned with your resources and consumer needs are paramount to success. Michelle has identified these paths and built the appropriate toolkits to enable teams for action.
ECOMMERCE
Balancing both short term gains and long term brand equity through a combination of UX, accurately forecasting buys, and leveraging digital marketing. While keeping budget steady, 6 mo results include increasing revenue ($) +144% and AOV by +13% for a scaling brand and 10%/20% respectively for established.
RETAIL CONCEPTS
From full retail store design to wayfinding, shop-in-shops, fixtures, endcaps, and beyond, Michelle has delivered retail marketing solutions in over 5000 doors in America and over 30 countries worldwide. A new concept store launch saw approx +20% to revenue plan in the first 2 months.
MARKET RESEARCH
Orchestrating and conducting multi-market qualitative and quantitative research has been a key factor for Michelle in both small go to market product lines with brands like S’well and large brand communication and packaging overhauls for brands like Carter’s Every Step.
COLLABS + EVENTS
A strong believer in connecting with your consumers’ lifestyle, Michelle has launched master class events with beauty’s best founders, exclusive partnerships with private members clubs and exciting pop-up events across the world garnering hundreds of millions of impressions and key press.
PROCESS IMPROVEMENT
Whether it’s building in a new process, timeline, or streamlining resources to be more efficient, having an iterative outlook is important for an ever-changing environment. Understanding a broad scope, Michelle has helped business leaders sharpen department handoffs and intra-dept processes.
Contact us
